2015 CRC Community Education Toolkit
Whether you are answering a reporter’s questions, educating patients about colonoscopy or need inspiration, background material or facts for an article you want to submit to your local media—the CRC Community Education Toolkit will help your efforts to make a difference.
The toolkit includes:
- Background, Key Messages and Talking Points
- CRC Awareness Month Poster | Download
- Customizable Colonoscopy Brochures
- Social Media Resources
- ACG CRC Patient Education Links
- CRC Screening Fact Sheet
- ACG Screening Guideline
- Sample Media Bylined Articles
- Letter to the Editor Tips
- Template for Media Outreach
Background, Key Messages and Talking Points
The following document is offered to help you address key issues in colorectal cancer screening for media interviews during March. As a way to focus your comments for 2015 and bring attention to important public health issues relating to colorectal cancer, we are providing specific background and talking points for CRC month.
Shared Goal: Reaching 80% Screened for Colorectal Cancer by 2018
New this year we are supporting the National Colorectal Cancer Roundtable’s (NCCRT) new initiative “80% by 2018.” ACG has joined a national coalition of organizations committed to eliminating colorectal cancer as a major health problem. With the American Cancer Society and NCCRT, we are working toward the shared goal of reaching 80% of eligible adults screened for colorectal cancer by 2018.
ACG Colorectal Cancer Awareness Infographics
ACG has developed two powerful and informative infographics, which are visual representations of data and information to help in your colorectal cancer awareness efforts. The College encourages you to print and share these with your patients, on your website, in your office and via social media channels such as Twitter and Facebook.
Why Take Chances? is a graphic that illustrates in a powerful, easy to understand way, the risks of colorectal cancer and the impact of getting screened. It has a gamble/gaming theme that suggests the high stakes of not getting screened for colorectal cancer and reminds consumers to not “take a gamble” on their health.
[DOWNLOADS: WEB | POSTER | FLYER]
How the Other Half Lives features a statistic with photo about mortality reduction from CRC screening. This concept was built on an important statistic from the American Cancer Society: Of the 50,830 people expected to die of colon cancer in 2013, screening (or use of early detection tests) could have saved more than half of them.
[DOWNLOADS: WEB | POSTER | POSTCARD]
“Take the Quiz. Get the Test.”
ACG’s CRC Prevention Campaign “Take the Quiz. Get the Test,” focuses on the importance of prevention in the fight against colorectal cancer and asks the question, “What common cancer can you prevent through screening?” and includes a general call-to-action on colorectal screening and prevention.
- Must Have CRC Shareable Links
- Tips for Social Media Success
- Suggested CRC Tweets and Facebook Posts – Week 1
Colorectal Cancer Health Center